ABOUT US

Our beliefs center around fulfilling our fiduciary responsibilities to our clients and treating others as we would like to be treated ourselves. From our mission to our vision to our values, our role is to help clients live their lives richly versus just getting rich.
Lance Larson
Lance Larson
Managing Member & Founder

Lance was born in Kansas City and lived there until he was four years old, when his family moved to Minnetonka, MN. Being raised in Minnesota was a wonderful experience for Lance; he looks back on those days with fond memories. Lance was a multisport athlete in high school and enjoyed all things competitive. When Lance graduated from high school, he left Minnesota to attend The University of Kansas where he earned a Bachelor’s Degree in Communication studies. While in college, Lance worked at United Parcel Service as a part-time supervisor in UPS’s hub operations. Lance attributes much of his success to lessons he learned as a young supervisor working in that high-paced, high stress environment.

After graduating from KU, Lance continued to work for UPS as a full-time supervisor for the next four years, when he decided to try his hand at sales. After having success in the insurance industry, he decided that he would become his own boss and launched BenchMark KC, LLC in March of 2009. BenchMark was a company that primarily bought foreclosed homes, refurbished them, and rented them to Kansas City area families. Lance and his team also maintained and leased all the properties internally. Over the course of 40 months, BenchMark’s holdings went from 5 rental units to over 500. The assets of the company were eventually sold to a private equity firm in late 2016.

In 2013, Lance launched BenchMark’s sister company, Larson Building Company, which specialized in building architecturally distinct homes that lead the industry in energy efficiency. Larson Building Company won the Parade of Homes, Pick of the Parade Grand Award with the first home that the company built. Since that time, LBC has won the top award at the Parade of Homes in 4 of 5 entries and won runner up once. LBC has built dozens of completely custom single-family homes for families in Johnson County Kansas and the surrounding areas. The last Larson Building Company home will be completed in early 2021.

After valuable experiences in the corporate world and two successful entrepreneurial ventures, Lance had an opportunity to go into business with his brother, Reid. Together, Lance and Reid founded Virtix Investment Advisors, LLC and headquartered their firm in Leawood, KS. Virtix has another office in Minneapolis, MN and has plans to open other offices in the Midwest.

Lance lives in Leawood, Kansas with his wife and 4 children. He enjoys spending time water skiing and wakeboarding at their lake house with family and friends in the summer. In the winter months, he enjoys duck and pheasant hunting with his children and occasionally traveling to sunny destinations